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According to prizewinners and experts, the Gold Medal is an effective promotion tool which improves the market rank of the awarded product, thus building a company’s positive image. The Gold Medal sign, recognized and valued by customers, is associated with the product’s quality and modernity. Being a piece of a well-thought strategy as well as a marketing investment, the prestigious distinction guarantees access to a large group of B2B Customers, opinion-making groups and consumers.

The winners of the competition benefit from many supporting tools to support the promotion of the prizewinning product before the trade fair, during the trade fair as well as after the trade fair closes. The Gold Medal competition's results are determined a few weeks before a given trade fair starts, so that a marketing campaign can be prepared for the prizewinning product. Medal winners often use the image of the Gold Medal to promote the prizewinning products, since they regard it a reliable recommendation, which is important in the process of building the trade mark and the trust to the offered products' quality. Research shows that the effort made by the prize-winner Exhibitors render an increased interest of the consumers, users and the media in towards the products which are being promoted in this way. Campaigns employing the image of the Gold Medal prove more effective, and thus have a significant influence on increasing the sales of the prizewinning product.

The MTP Gold Medal award is always present in the Polish media. Between April and July 2O13 as many as 436 publications appeared in the media. The information is mostly published in general press, but also in industry-related and all Poland issues. The information appeared in printed press, on websites on the radio, television as well as in social media and Internet forums.

 

President of Poland meets the Winner