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Te Medallist Package is a set of promotional materials and benefits from MTP, addressed to companies that have won the Gold Medal for their registered product. The Package includes standard BTL materials in print version, files and projects in an electronic form for further use and selected PR and advertising services.

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The estimated value of the Medallist Package is PLN 50,000.

Identification of the awarded products at the exhibition

  • Prestigious Gold Medal Statuette and diploma,
  • Logotype along with the logo book,
  • Template of the advertisement promoting the winner,
  • A4 stand with the Gold Medal logotype,
  • Large sticker with the Gold Medal logotype for fast identification of the awarded product among the stands in an exhibition hall.

Campaigns targeted to visitors

  • Detailed descriptions of the awarded products in the electronic and print fair media: newsletters, exhibition guide, handbook, maps and plans, folders for Visitors, and cyclically in the Poznań Trade Fair Magazine. It means the carefully prepared message will get to every trade fair visitor.
  • Placing the list of the awarded products and information promoting them on the MTP websites (www.mtp.plwww.zlotymedal.mtp.pl and websites of particular trade fairs, social media).
  • Listing the winners of the Gold Medal on the area visual identification elements during the fairs.

Medallists in the media

  • Videoboards - online campaign in nationwide news sites: www.fakt.pl, www.biznes.onet.pl, www.forbes.pl. In total 250,000 hits on all sites.
  • Distribution of press releases on the award winners to national and local journalists of the most popular and opinion-forming trade magazines.
  • TV campaign promoting the Gold Medal Competition - in national media, as a sponsor of the weather forecast programme on TVP INFO .
  • TV campaign local mediaPoznań Trade Fair Magazine - materials concerning selected trade airs on innovative products and services tat have won the MTP Gold Medal award.
  • Interviews with the Gold Medal winners - possibility to interview the MTP Gold Medal winner. Promotion of the Competition winners on the MTP TV platform - www.mtptv.pl and further promotion on  youtube.pl , corporate websites and social media.

Gala events and conferences

  • Participation in the awards gala – a prestigious event attended by the representatives of the industry, as well as institutions, associations and journalists. The winners of the Gold – Consumers' Choice competition also take part in the gala event summarizing all editions of the past year competitions.
  • Professional photos and a video from the award ceremony.

Consumers' voting

  • Participation of the Gold Medal winning products in the additional Gold Medal – Consumers' Choice competition and a possibility to obtain additional promotional benefits.  In the contest, a total of more than 335,000 votes have been cast via the website and in the special Champions' Zones located in the areas of the fairs.
  • Interactive presentation of the winners at exclusive stands – Champions' Zones.

Other elements of the Package

  • Preparation of professional press materials,
  • Exhibition of materials on the winning products in the MTP Press Centre,
  • An honourable VIP card for the exhibitor whose product won the Gold Medal – Consumers' Choice award. It entitles you to enter all the trade fair events organized by  MTP, as well as to a car access to the fair area. The holders of such a card include for example the President of Poland, ministers or the diplomatic corps of other countries.
  • Obtaining a detailed media report - approximately 1.5 month after the fairs.

 

In addition to promotional benefits included in the Medallist Package, MTP, as part of the activities of the Trade Fair Promotional Services Team, offers additional paid promotional services, based on a separate price, that increase the competition winner's brand presence during the fairs.

 

REGISTER YOUR PRODUCT NOW!

Hanna Janicka
phone no.: +48 61 869 22 06, 61 866 59 36, fax: +48 61 866 61 34
e-mail: hanna.janicka@wtcpoznan.plwww.zlotymedal.mtp.pl

Cost of application – PLN 1,900 (net)

Graphics packages for the winning products can be downloaded HERE